Traffic for advertisers
iMHO provides Campaign Management Services for advertisers in many so-called 3rd party
systems.
A 3rd party system doesn’t only show how many users see and react
to an Internet advert, but also how users act after a click or page view.
An example of this would be information showing which advert has resulted
in a sale, ordering a catalogue and / or a download, as well as information
about which advert has generated no more interest than a simple click.
The systems can also show total reach, frequency etc.
What does the advertiser need to do to get these measurements?
With the help of iMHO’s technical support team, the advertiser only needs to implement measuring tags, in order for a system to show activities
that occur after an impression or click. Measuring tags are neither visible,
nor do they affect the site in any way. All software and information is
hosted with the service provider. This method works no matter what server
type or programming language is being used in the system.
What more is included in trafficking for advertisers?
Besides controlling that the measurements work, iMHO will manage the administrative
work with the advertising campaigns. This includes, amongst other things,
quality assurance of the material, loading of the material (in the same
system that the measuring tags has been created) as well as contact with
the traffickers at each site. We will also ensure that each placement
in the media plan displays the correct advert. iMHO monitors constantly
to ensure that every site delivers what it should.
We want to make the administration of campaigns as easy as possible for our clients, so they can focus on their key competencies.
Experience and accessibility.
iMHO has several years of experience in 3rd party measurement, and our traffickers work daily with some of the largest agencies in Europe.
We work in co-operation with each other, which means that there is always
someone available to attend to queries, even if a trafficker is absent
from time to time.
More information:
Email advertisers@imho.nl or call +31 20 71 63 006.
Traffic for publishers
iMHO takes care of the technicalities, you publish the publication.
For an increasing number of publishers on the Internet, large and small,
finding the technical skills necessary for adserving, is hard, without
the added inconvenience of sickness and other absences. To add to this,
trafficking is seldom a full time job for one person. We at iMHO have
specialized in working with large and small publishers and can administer
clients technical adserving from our office, eliminating some of the headaches
mentioned above.
What do we do?
We handle all matters concerning the handling of adverts on the Internet,
schedule control, technical control, control of delivery times, reminders
to agencies, reporting during and after the campaign, management of the
booking schedules, loading adverts in adserving systems and assisting
with the development of administrative routines for our clients.
What can we offer?
A team that is very experienced in technical administration and Ad Management on the Internet.
This gives both us and our clients the confidence that we know what we are
doing. We keep detailed campaign logs so all Trafickers can help any client with any campaign and has all the neccessary information to ensure timorous performance. One staff member in particular will be allocated
for each client, in order to act as the primary contact person and to
learn any special needs and who generally can be relied on to manage the
client. In short, we offer security, knowledge and convenience, all at
a competitive price.
More information:
Email publishers@imho.nl or call
+31 20 71 63 006.